An IMC Course with Big Picture Insights

Video Transcript

Layth Yehyawi:
So, where Roy's course [Marketing Metrics] was very tactical in the day-to-day, which I needed... I needed those skills and I needed to engage with that data whether it was web or social or whatever, Jonathan's course was Customer Value Innovation, so it really gave me like a big picture of what successful organizations do, not just from a marketing perspective, but from an innovation perspective, right? Why companies succeed, why they fail. And it really gave me a feel, a bird's eye view, of where I could take my career by learning from these really well-picked-out case studies.