Strategic Insights for Professional Marketers
Webinars & Videos
Keys for Successful Digital Leadership
How can your marketing team and organization thrive through ever-accelerating change? Author and Senior Lecturer Jonathan Copulsky shares research-backed insights on building a digitally mature team that can repeatedly pivot as the business landscape evolves.
Data-Inspired Creativity: How to Use Data as More Than Information
See how to unlock the creative power of data to drive marketing and strategies and campaigns. Dyani Marvel, a marketing executive who teaches the Strategic Creativity course, shares tips and an inspirational case study in this short IMC Professional Expert Session video.
Blogs
How Roy Wollen Uses Data Analytics to Solve Customers' Problems
Roy Wollen, marketing expert and instructor in Medill’s IMC Professional Program, knows that successful marketing begins with using data to understand the client’s needs and uses data-derived insights to drive action. Learn more here about the thoughts he shared in a workshop for the Chicago chapter of the American Marketing Association (AMA).
Essential Digital Marketing Skills
We hear and see these phrases frequently, but what exactly is digital marketing and what are digital marketing skills?
Customer-Centric Marketing and Digital Intimacy
As technology advances in a mobile-first environment, customers have access to a seemingly unending supply of products, services, information and ads. End-users on any channel encounter constant marketing efforts that may or may not be relevant for them.
How Marketing Technology Can Transform Your Business
In today’s industries, marketing technology (or MarTech) is no longer suggested, it’s expected. Whether it’s an email to confirm a payment, or an ad for a wedding dress after you’ve googled “engagement rings,” organizations of all kinds are deploying new and unique ways to reach potential customers.
What Is Brand Trust? Why It’s Your Most Valuable Asset
Understand the concept of brand trust, its importance for growth, and effective methods to gain and maintain your audience’s confidence.
Are you a working professional looking to take your career to the next level?
Earn your master’s live online with the option for on-site experiences through Northwestern University. Our MS in Integrated Marketing Communications Professional program, offered through the Medill School of Journalism, Media, Integrated Marketing Communications, helps you build your expertise in consumer understanding through a rigorous and immersive curriculum.
Complete the form to download a program brochure for more information on the IMC Professional program.
Get Program Details
This program is for marketers with three or more years of professional experience.
Admission Deadlines
Nov
14
Application Deadline
Winter 2026 Quarter
Jan
5
First Day of Class
Winter 2026 Quarter
