How to Build and Lead an Effective Marketing Team Through Accelerating Change
Leadership Insights for Professional Marketers
Webinars & Videos
Keys for Successful Digital Leadership
Data-Inspired Creativity: How to Use Data as More Than Information
How Roy Wollen Uses Data Analytics to Solve Customers’ Problems
Analytics is more storytelling than math, according to Roy Wollen, president of Hansa Marketing Services and lecturer in the IMC Professional program. Read his advice to marketers about customer communications in a recent presentation to the Chicago AMA chapter.
Essential Digital Marketing Skills
How does your skillset stack up against the list of core digital marketing competencies? Use this survey of essential digital marketing skills to take stock of your strengths and weaknesses and explore some avenues for polishing your resume and professional profile.
Customer-Centric Marketing and Digital Intimacy
Getting and keeping customers' attention is increasingly difficult in our hyper-connected world. It's easier to win engagement and loyalty when you prioritize the customer's needs. Learn more about customer-centricity, the core of the IMC approach pioneered at Medill.
Embracing Technology Disruption: Find New Customers Faster with MarTech
Marketing technology advances can boost your reach and effectiveness without scaling up your team. Author and IMC Professional program Senior Lecturer Jonathan Copulsky has researched and thought deeply about martech innovation. Preview his findings here.
What is Brand Trust? How to Recognize It and How to Build It
Building brand trust is a long-term investment in your organization’s success. It's no coincidence that the most trusted brands are also highly profitable. Take a closer look at the foundations of brand trust, how to measure it, and some steps you can take to build it.