Chris Cahill, founder of Pierian Analytics, is an accomplished database marketer with extensive experience in marketing management, strategic analytics and consulting. He led the analytics and modeling practice at Inforte Corp., where he served media, telecommunications, consumer products, and financial services companies. At Kestnbaum Consulting and Young & Rubicam he worked with online and direct marketers to solve issues of data exploration, survey projection, segmentation analysis, customer valuation and predictive modeling.
He was senior vice president of marketing information and research at Associated Bank, and group leader for database marketing at Marshall & Ilsley Bank. In these roles he was responsible for all customer insight development, direct mail campaign management, market research and results reporting.
Cahill is a frequent speaker on database marketing topics.
- B.A. from Middlebury College
- M.B.A from the Amos Tuck School at Dartmouth College