Frank Mulhern holds the Hamad bin Khalifa Al-Thani Professorship. He is also executive director of academic programs in San Francisco and associate dean of research at Medill.
Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments. His research has appeared in numerous scholarly journals, including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. He is the co-author of the textbook, “Marketing Communications: Integrated Theory, Strategy and Tactics.”
He has taught numerous courses in Medill’s IMC program, including Marketing Management, IMC Strategic Process, Media Economics and Technology, Database Marketing, and Marketing Research. Furthermore, he conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. He was previously on the faculty at the Smeal College of Business Administration at Pennsylvania State University.
- “Marketing Communications: Integrated Theory, Strategy and Tactics”
Education
Mulhern earned his Ph.D. in marketing from the McCombs School of Business at The University of Texas at Austin.