Martin Block

Martin P. Block


Martin Block is a Professor in Medill’s Integrated Marketing Communications program. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses. He joined the faculty in 1985 and was Director of Graduate Advertising within Medill until 1991 and again between 2001 and 2002.

Block was a professor and chairperson of the Department of Advertising at Michigan State University before making the move to Northwestern. He was also dually appointed as a professor of telecommunications. During this time, he was a founder and principal of ELRA, which specialized in doing consulting and research for the cable television industry. ELRA prepared several dozen winning cable franchise proposals across the country. Prior to that, he worked as Senior Market Analyst in corporate planning at the Goodyear Tire and Rubber Company.

Block has done consulting for various companies including Allstate, American Association of Advertising Agencies, Ameritech, Amoco, Audit Bureau of Circulation, BIGresearch, Century Council, Circuit City, Citibank, Dell, General Mills, Hewlett Packard, IBM, Ideastream, King Markets (Panama), Kraft Foods, Maurices, Miller Brewing, 3M, National Association of Realtors, Newell Rubbermaid, Nokia, Oasis Markets, Performics, T. Rowe Price, Taco Bell, Virgin Mobile and Visa International. He has also served as an expert witness in a variety of cases involving marketing communication issues.


Block received his B.A., M.A., and Ph.D. from Michigan State.


“Understanding China’s Digital Generation” (Heidi Schultz, Don E. Schultz, Martin P. Block) (Prosper, 2013)

“Media Allocation in a Consumer-Controlled Marketplace” (Don E. Schultz, Martin P. Block) (Prosper, 2009)

“Retail Communities: Customer Driven Retailing” (Don E. Schultz, Martin P. Block) (Prosper, 2010)

“Analyzing Sales Promotion” (John C. Totten, Martin P. Block) (Dartnell, 1994)

“Business-to-Business Marketing Research (Martin P. Block, Tamara S. Block) (Thompson, 2005)

“The Power of Marketing at-Retail” (Robert Liljenwall, Sharon L. Dukes) (POPAI, 2008) (Chapter: “Post Promotion Evaluation”)

“Interactive Marketing” (Edward Forrest, Richard Mizerski) (McGraw-Hill, 1996) (Chapter: “Marketing and Communications Engineering”)

“Cable Advertising: New Ways to New Business” (Kensinger Jones, Thomas F. Baldwin, Martin P. Block) (Prentice-Hall, 1987)