Mi Hyun Lee joined the IMC faculty as an assistant professor in 2018. Her research interests focus on the economic and societal aspects of new technology-enabled channels as well as empirical modeling and marketing analytics. Her current research explores emerging mobile channels and their impact on consumer behavior by using both statistical and econometric models. Lee also worked as a senior research fellow in Samsung Research Institute of Finance in Seoul, South Korea.
- PhD in marketing from Arizona State University’s W. P. Carey School of Business
- PhD in statistics from Virginia Tech