Stephen Hersh is a lecturer in the Medill IMC program and teaches Consumer Insight. His areas of expertise include brand strategy, brand image, brand advertising, account planning and Freudian psychology.
In addition to his position at Northwestern, Hersh currently operates Lightbulb Strategy and Research, providing strategy consulting and market research for large and small companies and start-ups. Previously, Hersh had worked for 23 years at Leo Burnett Advertising, where he was SVP Strategy Director. He also worked at several other agencies, including the interactive agency Leapnet, where he founded the agency’s practice in Account Planning. In the past, Hersh has also served as an adjunct lecturer in Market Research at the Kellogg Graduate School of Management.
Hersh has written several academic publications in the areas of psychiatric diagnosis and treatment, and neuropsychology. Currently, he is working on publishing academic pieces in the field of marketing.