The Integrated Marketing Communications Professional Program Blog
Blog Posts
In our technology-rich time, it can be valuable to consider how we completed certain tasks before we could rely on powerful handheld computers. How did we get to new places without GPS, choose hotels or restaurants without apps, or keep track of peoples’ contact information without smartphones?
As marketers, we all understand the incredible power of data. We have a wealth of data and most of us use some kind of data nearly every day in our jobs. Typically, we are leveraging that data to understand and analyze business, industry, customers, initiatives and more. We use data as information.
In December, 15 Medill IMC Professional students gathered in San Francisco for the Design Thinking immersive course, which teaches how to focus marketing work on customer needs. Learn more about transformational learning this course and the strategic value of this approach to designing marketing communications.
Roy Wollen, marketing expert and instructor in Medill’s IMC Professional Program, knows that successful marketing begins with using data to understand the client’s needs and uses data-derived insights to drive action. Learn more here about the thoughts he shared in a workshop for the Chicago chapter of the American Marketing Association (AMA).
Danielle Robinson Bell, director of the IMC Professional Program at the Medill School of Journalism, Media, Integrated Marketing Communications shared her thoughts about the program and the future of integrated marketing communications at Medill during an interview in October 2022.
We hear and see these phrases frequently, but what exactly is digital marketing and what are digital marketing skills?
As technology advances in a mobile-first environment, customers have access to a seemingly unending supply of products, services, information and ads. End-users on any channel encounter constant marketing efforts that may or may not be relevant for them.
In today’s industries, marketing technology (or MarTech) is no longer suggested, it’s expected. Whether it’s an email to confirm a payment, or an ad for a wedding dress after you’ve googled “engagement rings,” organizations of all kinds are deploying new and unique ways to reach potential customers.
Christopher Isit, IMC ‘22, recently spoke with us about Medill’s Master of Science in Integrated Marketing Communications Professional program. With an impressive, multifaceted career to his credit, he’s currently the Content Director for Power Equipment Direct, and he offered specific praise for the immersion-course experience at Medill.
A formal interview is a standard part of the application process for graduate school. It’s an opportunity for the admissions committee to learn more about you and your career goals, and it’s your chance to ask a few questions—to get a feel for the program and its expectations.
The professional world and the world of graduate school have many things in common, and one trait they share is that relationships matter. When you’re applying to graduate school, recommendation letters carry a lot of weight.
While it may be some time since you’ve sat down to write an essay, particularly if you’ve already been in the professional workforce for several years, the essay you’ll write to accompany your master’s degree application should be a rewarding challenge.
While the resume you use for professional opportunities may be fairly consistent if you apply to multiple jobs in the same industry, your resume for graduate school poses a different challenge.
